Welcome to Change at the Last Minute

For a year I’ve been doing too much thinking and not enough acting on the new busines, conceived as a possibly viable supplement and now needed as a replacement for the former big client.

The planned name had medical inspiration, which presented some cool possibilities.  It also contained the word “geek,” which bothered many people.  So did most of my alternate names, most of which wound up as domains that could be used for promotion or whatever down the road.  I just couldn’t think of anything not geek that I liked.

More recently, I came up with a tagline for which the domain was shockingly available.  The more I thought about it, the more I liked it, and it’s long been in mind as a possible alternate name if the original name didn’t fly in actual practice.  It could also have been used for a specific aspect of the business.  Finally, I’d decided the phrase would be how we answered the phone, as well as a tagline.

Today is D-Day for ordering business cards, even if they are basic starter ones and change after the first thousand are exhausted.  Which could take surprisingly little time, considering that I already know where at least 500 of them will go within the first few days I have them.  So I found myself in the shower this morning, thinking about the tagline, being more and more convinced it should be the name.

Still, I worked on designing cards, thinking I could backtrack and changing names would be a good excuse for a second pass at everyone who gets the original cards.  You know how you get fixated and it’s hard to contemplate really changing?  Yeah.

When I showed Deb the card design, which she liked a lot, I mentioned how strongly I’d thought of making the tagline the actual name up front.  I’d been thinking how sad it was my self-imposed card ordering deadline didn’t allow me to run the idea by my usual advisors, but forgot to mention it at least to her.  She loved the idea, and like me, liked but never totally loved the original name.  For me the liking of it has decreased with time.  As I said, it sounds like a good name for a tech blog.  For a business, it’s burdened with “geek” overuse and even negative connotations for some.  By comparison, the other name is welcoming, with positive, customer service, make you happy connotations.

I’m convinced.

Nothing like last minute changes, eh?  I’ll have the time it takes for cards to be printed in which to get the domain hosted, and a site created as needed to be done either way.

So here I go, tangenting off into designing an entirely different card, based on last minute inspiration.  Wheeee!

Now what about a new tagline… Perhaps “we’re in ur computrz, fixin ur prollemz” or such?  Naw, too lolgeekz.

Posted by on 07/02 at 03:04 PM

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